the magic ingredients
Get a sneak-peek at the models that make up ICE's proprietary framework and help us deliver the results that you need.
ice
ICE is our proprietary model that is at the heart of all that we do.
Built on Inspire, Create, Express; the model helps our Council Members deliver robust results when crafting brand guidelines & strategy
inspire
Sentiment Analysis, Semiotic Reading of Communication & Stakeholder Exploration helps craft the core inspiration behind the brand
express
create
inspire
create
A re-iterative process turns creative work into co-creation, with organizational stakeholders working closely in defining the true ethos of a brand
express
Robust frameworks, communication models and structures are brought together to create the final expression of the brand
applied semiotics
In a world that’s over-loaded with communicative ideas, it is important to strip down the content to what truly is driving the meaning making. Semiotic Frameworks & Tools are used to study your communication, the competitive environment as well as relevant & contextual pop-culture codes
new launch
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Grema's Semiotic Square for mapping empty spaces
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Triadic Axis & Actantial Models for Competitive Evaluation
relaunch
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Tensive Model for Spatial & Temporal Mapping
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Actantial Model for creating Brand Action & Communication
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Verdictory Square for evaluating communications
creative briefs
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Pierce's Aesthetics to create portable & easy to deploy frameworks
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Thymic Analysis for evaluating consumer reactions
deep explore
Unstructured Interviews, Conversational Models, Sentiment Analysis. This is primary qualitative research like you’ve never experienced before. At the heart of all that we deliver is the Deep Explore Model that helps us understand your universe better.
Semiotic Category Mapping & Published Paper backed entry into every research project.
The next evolution of Discussion Guides - Conversation Flow Framework & Active Listening Models for IDIs
Recruitment via social mapping, and analysis via sentiment flow & conversational models for ground-breaking insight.
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Service models
One size does not fit everyone, and ICE Studios offers various ways of working that best fit your needs.
Consulting
For one-time engagements with sharp stage-gates to deliver results, fast.
Workshops
Up-skill your management teams to be able to deliver brand results consistently.
Retainer
Partner with ICE for on-going support in implementation & iterative strategy plans.